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816 / SEO & ADVERTISING SETUP

SEO and advertising.
One-off setup.
A clear scope.

We configure your website and advertising so you do not have to keep intervening. No recurring service fees.

Discuss the setup Five one-off packages
  • Automatic optimisation of website updates
  • Advertising spend is separate
  • Settings, instructions and a report

01 / THREE SETUP DIRECTIONS

SEO, Yandex Direct
and Google Ads.

Three setup directions. SEO supplies rules for routine updates; advertising supplies agreed campaigns for one business line.

01 / SEO SETUP

One-off SEO setup

Configure technical foundations and rules for routine updates in an agreed CMS or generator.

  • Metadata, canonical URLs and sitemap rules for agreed templates
  • Image and structured-data rules where applicable
  • Handover of settings, instructions and update examples

After setup, routine updates are processed automatically. New features, platform changes and non-standard sections are separate tasks.

From 15,000 ₽ ≈ $187one-off, an agreed setup phase

See the scope

02 / YANDEX DIRECT SETUP

Yandex Direct setup

One business line and three campaigns: Search, Yandex Advertising Network and retargeting.

  • Pay per conversion where eligible, with configured goals
  • Agreed structure, queries and ad copy
  • Metrica goals, link tags and available audiences
  • Settings handover; launch requires separate approval

Retargeting depends on audience availability and platform requirements. Advertising spend and billing parameters are agreed separately.

18,000 ₽ ≈ $224one-off setup for one business line

See the scope

03 / GOOGLE ADS SETUP

Google Ads setup

One business line and three campaigns: Search, Display and remarketing in formats available to the account.

  • Pay per conversion for eligible Display campaigns
  • Search, Display and remarketing structure
  • Agreed conversions, copy and available assets
  • Settings handover; launch requires separate approval

Setup is for permitted countries and available accounts. Geography and formats are agreed before starting; campaign types and availability depend on the account, regions, billing availability and audience size.

18,000 ₽ ≈ $224one-off setup for one business line

See the scope

02 / RULES FOR ROUTINE UPDATES

Set up once.
Routine updates follow
the system’s rules.

After setup, routine updates are processed automatically; each item does not need regular manual SEO editing. Automation applies to agreed templates and data types in the selected CMS or generator. New features, platform changes and non-standard sections are separate tasks.

Templates, data types and platform capabilities are agreed before starting.

What we hand over in the agreed system

  • Metadata rules for selected templates
  • Canonical and sitemap rules for routine pages and updates
  • Image and structured-data rules where applicable
  • Instructions for source data and automation limits

A new website already includes basic metadata, favicon, sitemap and robots. Extended SEO setup is selected separately for the task.

Website creation plans

03 / FIVE ONE-OFF PACKAGES

Five one-off packages.
See the scope beforehand.

Three SEO setups and two advertising setups. Each package has a limited phase scope; final terms and timing follow a review of the task.

01 / SEO

SEO: one setup phase and rules handover

Three scopes for a service website, several page types or a catalogue. Templates, URLs, implementation hours and automation limits are agreed before starting.

AGREED SCOPE

Basic SEO setup

15,000 ₽ ≈ $187one-off, an agreed setup phase

Included
  • Technical review of one website: indexing, robots, sitemap, canonical URLs and major duplicates
  • Target queries and basic metadata for priority pages
  • Automatic metadata, canonical and sitemap rules for one agreed standard template in a CMS or generator
  • Basic image and structured-data rules where applicable and supported by the platform
  • Up to 4 hours of agreed implementation in accessible code or a CMS
  • Handover of settings, instructions and a report with an example routine update
Scope limits and separate costs
Scope assumptions
  • One website, one region, one standard template and priority URLs; scope agreed before starting
  • Rules are configured in an agreed, accessible and suitable CMS or generator; implementation is limited to 4 hours
  • Routine new content uses the handed-over rules; logic changes and non-standard sections are quoted separately
Not included in the fee
  • Redesign, new sections, a CMS change and complex server work
  • Long-form copywriting, bulk content entry and correction of all source data
  • Advertising spend, paid tools, external placements and new tasks after handover
Discuss this package
AGREED SCOPE

Expert SEO setup

30,000 ₽ ≈ $373one-off, an agreed setup phase

Included
  • Review of one website and a map of priority URLs for agreed service areas
  • Target queries, structure and metadata rules for standard page templates
  • Automatic canonical and sitemap rules for agreed content types and updates
  • Image, internal-linking and structured-data rules where applicable and supported by the platform
  • Up to 6 hours of technical implementation and a review of existing analytics where data are available
  • Handover of rules, instructions and a report with example routine updates
Scope limits and separate costs
Scope assumptions
  • One website and one region; priority URLs and agreed standard templates in the setup phase
  • An editable CMS or generator is available; technical implementation is limited to 6 hours
  • Automation covers routine updates within the agreed structure; new flows and platform changes need a separate quote
Not included in the fee
  • Redesign, complex integrations, platform changes and new features
  • Multiple regions, extra languages, page types and copy beyond the brief
  • Advertising spend, paid links, publications and tools
Discuss this package
AGREED SCOPE

Catalogue and store SEO setup

45,000 ₽ ≈ $559one-off, an agreed setup phase

Included
  • Review of one catalogue or store and priority category, product or landing URLs
  • Metadata rules for up to 4 agreed standard templates
  • Canonical, sitemap and accessibility rules for filters, duplicates and pagination within the agreed structure
  • Automatic image and product structured-data rules where the platform is suitable and client data are correct
  • Up to 8 hours of implementation in an agreed CMS or generator
  • Handover of settings and instructions for routine product and category updates, plus a completion report
Scope limits and separate costs
Scope assumptions
  • One catalogue or store and one region; priority URLs and 4 standard templates in the phase
  • The client provides products, prices, specifications and images; implementation is limited to 8 hours
  • Routine updates use the agreed rules; non-standard sections, integrations and data-model changes are separate tasks
Not included in the fee
  • Cleaning the entire product database, bulk product entry and source-content production
  • 1C/ERP integrations, complex feeds, a new store build and platform changes
  • Multiple regions, new features, advertising spend, paid tools and placements
Discuss this package
02 / ADS

Yandex Direct and Google Ads: one-off setup

Each package covers one business line and three campaigns. Advertising spend, paid tools and subsequent new tasks are separate.

AGREED SCOPE

Yandex Direct setup

18,000 ₽ ≈ $224one-off setup for one business line

Included
  • One advertising account, one business line and one agreed region
  • Three campaigns: Search, Yandex Advertising Network and retargeting
  • Up to 100 target phrases, grouping and initial negative keywords
  • Up to 10 ad groups with approved copy
  • Pay per conversion where the strategy is available and Metrica goals are configured
  • Link tags, agreed Metrica goals and audiences where integrations are available
  • Structure and settings handover; publication and launch require separate approval
Scope limits and separate costs
Scope assumptions
  • Setup in the client’s account; the client provides permissions, billing parameters and materials
  • Three campaigns are prepared within the agreed scope; retargeting depends on available audiences and platform requirements
  • Budget and payment method are agreed separately; automatic charges are not promised; publication and spending require approval
Not included in the fee
  • Advertising spend, platform charges and paid tools
  • Website creation, production and complex CRM or call-tracking integration
  • Additional business lines, new campaigns and subsequent manual management

Official terms: Pay per conversion

Discuss this package
AGREED SCOPE

Google Ads setup

18,000 ₽ ≈ $224one-off setup for one business line

Included
  • One advertising account, one business line and agreed regions
  • Three campaigns: Search, Display and remarketing in formats available to the account
  • Up to 100 target phrases for Search, grouping and initial exclusions
  • Up to 10 ad groups with approved copy and available client assets
  • Pay per conversion for eligible Display campaigns where available to the account
  • Link tags, agreed conversions and audiences where integrations are available
  • Structure and settings handover; publication and launch require separate approval
Scope limits and separate costs
Scope assumptions
  • Setup is for permitted countries and available accounts; geography is agreed before starting. Campaign types and availability depend on the account, regions, billing availability and audience size; delivery and moderation approval are not guaranteed.
  • Remarketing is prepared where suitable audiences and platform requirements allow it; delivery and moderation approval are not guaranteed
  • Budget and payment method are agreed separately; automatic charges are not promised; launch and spending require separate approval
Not included in the fee
  • Advertising spend, fees, paid tools and creating account or billing infrastructure on the client’s behalf
  • Website development, creative production and complex CRM or call-tracking integration
  • Additional business lines, new campaigns and subsequent manual management

Official terms: Google restrictions · Regional availability · Audience requirements · Display pay per conversion

Discuss this package

Rankings, indexing time, traffic, enquiry volume or cost, and sales are not guaranteed. Setup scope, handed-over rules, reporting and agreed acceptance criteria are recorded.

816 / FREE OPTIMISATION AUDIT

A free optimisation
audit of your website

Share your website link and business goal. We will review public pages for indexing, metadata, structure, images and technical obstacles to search. See which improvements to prioritise.

Get a free audit

What you receive

  • A list of findings with clear explanations
  • Prioritised fixes and examples from your pages
  • SEO setup recommendations and practical next steps

We review accessible public pages. Discuss the findings before ordering any paid work.

04 / SETUP FEE + MEDIA SPEND

Setup fees and advertising spend are separate amounts.

The package price covers agreed one-off studio work. Impressions, clicks, fees and paid tools are not included. Payment method and billing parameters are determined for the client’s account; automatic charges are not promised.

Campaign structures are prepared in the client’s account. Formats, copy, conversions and budget are agreed separately before launch. Publication, launch and spending require your approval.

Discuss setup and budget

05 / ONE-OFF SETUP PROCESS

From the task
to handed-over settings.

  1. 01

    Review the website and platform

    Agree the task, routine updates, CMS or generator, source data and access. For advertising, review account, regional and audience availability.

  2. 02

    Agree the one-off scope

    Record the package, templates and URLs, or the business line and campaigns. Agree phase timing, platform spend, billing parameters and acceptance criteria separately.

  3. 03

    Configure and demonstrate

    Prepare website rules or advertising structures. Demonstrate an example routine update. Changes to the working website and ad publication follow your approval.

  4. 04

    Hand over settings and instructions

    Deliver the rules, structure and completion report. Routine updates are processed within the agreed system; new features and non-standard tasks are discussed separately.

06 / HANDOVER

The settings stay with you.

At the end of the agreed phase, receive the result, instructions and a completion report.

Configured work

Templates, automatic rules, implementation or advertising campaigns linked to the agreed one-off scope.

How to use it

Instructions for routine updates, source fields, access and owner actions. For advertising, the prepared campaign structure.

Scope limits

Conditions for the rules, platform limitations and tasks requiring separate approval when the website or business changes.

07 / BEFORE WE START

Answers before setup begins

Automatic rules, routine updates, advertising availability and spend, with clear limits.

What does one-off SEO setup mean?

One agreed phase: review the website, configure selected templates and rules, implement within the package, and hand over instructions and a report. Metadata, canonical URLs, sitemap and applicable image or structured-data rules are generated through an agreed CMS or generator.

Does each new item need manual SEO editing?

After setup, routine updates are processed automatically; each item does not need regular manual SEO editing. Automation applies to agreed templates and data types in the selected CMS or generator. New features, platform changes and non-standard sections are separate tasks.

What is required for automatic updates?

A suitable, accessible CMS or generator, agreed page types and correct source data. Rules apply within that structure. They do not create verified product or service facts and do not automatically cover every new flow.

How is this different from basic SEO preparation in a website build?

A website build includes basic metadata, favicon, sitemap and robots. A one-off SEO package is a separate agreed review and setup scope: target pages, templates, automatic rules and implementation. We first establish what is already in place and what needs to be added.

What does Yandex Direct setup include?

One business line and three campaigns: Search, Yandex Advertising Network and retargeting. Phrase, group and asset limits are listed in the package. Retargeting depends on available audiences and platform requirements. Spend, publication and launch are agreed separately.

Which Google Ads campaigns are included?

Setup is for permitted countries and available accounts; geography is agreed before starting. For one business line, we prepare Search, Display and remarketing in applicable formats. Types and availability depend on the account, regions, billing availability and audience size. Delivery and moderation approval are not guaranteed.

Is advertising spend included? Will there be automatic charges?

The cards show a one-off studio fee. Advertising spend, fees and paid tools are separate. Payment method and billing parameters are determined for the client’s account; automatic charges are not promised or configured without approval.

When will the website reach top positions, and how many enquiries will it get?

We do not guarantee rankings, indexing time, traffic, enquiry volume or cost, or sales. Rules process agreed routine data and do not mean automatic growth. The agreement records setup scope and acceptance criteria.

Are ads launched immediately after setup?

We first agree structure, copy, conversions and advertising spend. Publication, launch and spending require separate approval. Preparing settings does not itself authorise a launch.

What happens if the platform changes or new sections are added?

New features, CMS or generator changes, non-standard sections, additional business lines and data-model changes are separate tasks. We establish scope and price, then agree the work.

816 / YOUR NEXT STEP

Review your task.
Choose a one-off package.

Share your website URL, platform, business line and regions. We will agree which updates to automate or which advertising campaigns to prepare.

Discuss one-off setup Need a new website? Estimate the build

08 / START WITH YOUR IDEA

Have a challenge?
Let’s create
something good.

Tell us what you want to do. We’ll help choose a solution and refine the budget.

Telegram / @studio816 Personal message / +7 978 980 2800

Your enquiry goes directly to the studio team. We will use your preferred contact method.

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USD prices are indicative, using the Bank of Russia rate effective 24.10.2026: 80.5381 RUB per USD, rounded up to whole dollars. Final settlement is agreed when ordering. ЦБ / CBR